Use Sage CRM to get up to speed fast and to put your best foot forward every time
Most marketing and sales gurus say that generating recurring business from existing clients is easier and cheaper than pursuing new business from new clients.
While engaging in both these activities is important, do you know your ROI on your client retention and client acquisition activities?
Here’s what the experts are saying:
- Companies focus on acquisition more than customer retention, even though it can cost 7x more to acquire new customers. Kissmetrics Blog Article.
- According to Bain and Co., a 5% increase in customer retention can increase a company’s profitability by 75%. And if those numbers don’t impress you, Gartner Group statistics tell us that 80% of your company’s future revenue will come from just 20% of your existing customers. Forbes Blog Article
- 44% of companies have a greater focus on customer acquisition vs 18% that focus on retention – Customer Acquisition vs. Retention Blog Article
As your business grows it gets harder to keep track of all your client and lead communications without a filing and/or tracking system that is easily accessible and being used across the business.
Sage CRM: How you can use business technology solutions for fast growing businesses
Microsoft Outlook and Sage CRM Integration
Sage CRM helps you manage and keep track of all the communications across your business with your clients, leads and vendors.
One of the benefits of using Sage CRM is that you can file all your client/ lead/ vendor communications in Sage CRM, directly from Microsoft Outlook. With some very easy CRM software customizations you can also improve your CRM integration to Outlook (e.g. add a new company contact, change the layout of the CRM pop-up screens in Outlook etc.)
All Sage CRM users (including you), with a little bit of training can easily make these system updates without spending a fortune on custom programming.
Another great way to make a positive lasting impression on your leads and clients is by extending your conversations and collaborate with them across multiple social media channels (LinkedIn, Facebook and Twitter) from within Sage CRM.
What tools, strategies and resources are you currently using to invest in your customer retention and customer acquisition strategies?
To discuss how you can use CRM software to streamline your business operations, please contact Front Line Systems at 866-43-0243 today.
About Front Line Systems
Front Line Systems is an business technology solutions consulting firm with headquarters in Minneapolis, Minnesota. We are dedicated to helping businesses solve their accounting, CRM, manufacturing and warehouse concerns. We believe that your business has an amazing capacity for innovation and growth and that technology can help get you there.
Front Line Systems is a technology partner that solves problems and creates solutions for the life of your business. We provide CRM Software implementation, support and consulting services in Minnesota, Wisconsin, Virginia, DC, Maryland, Connecticut (New England) and serve clients across the US.
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